This program was jointly organized by ‘Bangladesh Brand Forum (BBF)’ and ‘Nielsen’ on 07.05.2010 at Rupashi Bangla Hotel Winter Garden. This award is an outcome of BBF-Nielsen Survey measured by Brand Equity scores. Nielsen Bangladesh conducted a nation wide research known as “BBF-Nielsen Best Brand Survey” that revealed the best brands across different industries. The best brands survey has been primarily based on Nielsen’s Winning Brand model. Nielsen winning brands was developed in consultation with Professor Kevin Keller and Professor John Roberts, world leaders in brand equity thinking, and has since been applied in hundreds of studies with some of the world’s leading companies. This is the outcome of team work & best ever effort of all employees of Square Hospital. I like congratulate of all our colleagues for this achievement